In short, an Elevator Pitch is a synthesis about your personal and professional profile, and about the business you are undertaking. The Elevator Pitch, therefore, is a summary of your business exposed in less than a minute (the time you have in the course of an elevator ride) with a clear, simple and engaging speech to the listener. It is usually used before potential investors or business angels, not only with the aim of selling them our idea, but to attract their interest so that they can call us again in the future.
You have to be clear about what you are going to say, for this it is necessary to know your company well, what you want to sell and how you want to sell it. Your speech should answer a series of frequently asked questions that will help to specify your pitch: Who are you? What do you do? What is your company and what do you do? What sets you apart from the rest? Why should they bet on you?
Remember that the answers to all these questions have to be concise; You cannot leave doubts about which sector the company is integrated in or to which audience it is aimed. For example, if you tell him that you are dedicated to the mobile phone sector, he will ask you, but do you work for any company? Leave no doubt: I am the creator of the world’s first ecological mobile. Once you’re facing a potential investor, remember, there are many more candidates interested in him, just like you, so you have to be the only one who can impress him. Here are 6 easy steps to hit the spot with your speech:
To surprise. Investors are already accustomed to listening to many speeches every day, that your introduction will surprise them since the minute 0. For example: you have certainly not seen a 100% ecological mobile phone, right? We take the phone and we show it throughout the exhibition.
Present the problem. Teach that there is a problem in the market and that it is necessary to solve it, such as that pollution due to mobile phones that are thrown in the trash has tripled in recent years.
The only solution Our idea is the only solution to your problems and we have to present it as something innovative and that has never been seen before. Now is when the first 100% ecological and biodegradable phone appears so that we can also think about the environment.
The team behind. Exemplify what you and your team are capable of doing in a short time; How fast you can get the job done. You work hard to exploit all the biodegradable resources that you have within your reach with local suppliers.
Attraction. How attractive is your product in the market so that it can engage as many people as possible. For example: It is the first company in the world to manufacture such devices and can be used by all telephone companies in the market.
Closing. It ends with some ingenious phrase and that the investor is able to memorize.
REFERENCES:https://www.iebschool.com/blog/las-claves-para-realizar-un-elevator-pitch-lean-startup/https://www.niemanlab.org/2018/10/how-to-successfully-pitch-the-new-york-times-or-well-anyone-else/https://fxanimation.es/pitching-arte-vender-proyecto-audiovisual/ https://www.unir.net/marketing-comunicacion/revista/noticias/claves-fundamentales-para-hacer-un-buen-pitching-audiovisual/549203627861/
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