POSTS

INNOVATION

“To innovate is to use knowledge, and generate it if necessary, to create products, services or processes, which are new to the company, or to improve existing ones, thereby succeeding in the market” (Oslo Manual 1997) It conveys to us that to innovate is to use knowledge to create products, services and processes and bring…

EMPHATIZE A BASIC BUSINESS SKILL

Why is empathy essential?In a survey conducted by the consultancy Development Dimensions International (DDI) to some 15,000 business leaders, it was concluded that empathy was what most influenced employee performance. Why? Because one of the characteristics of empathy is that it is the way in which the company’s vision is transmitted. Therefore, it allows employees…

THE IMPORTANCE OF A GOOD PITCHING

In short, an Elevator Pitch is a synthesis about your personal and professional profile, and about the business you are undertaking. The Elevator Pitch, therefore, is a summary of your business exposed in less than a minute (the time you have in the course of an elevator ride) with a clear, simple and engaging speech…